How Does Google Make Its Money: The 20 Most Expensive Keywords


How Does Google Make Its Money: The 20 Most Expensive Keywords, What are the most expensive keywords? We used data from our Free Keyword Tool to find out!


How Does Google Make Its Money: The 20 Most Expensive Keywords

Keyword Cost per Click (CPC)
Insurance $54.91
Loans $44.28
Mortgage $47.12
Attorney $47.07
Credit $36.06
Lawyer $42.51
Donate $42.02
Degree $40.61
Hosting $31.91
Claim $45.51
Conference Call $42.05
Trading $33.19
Software $35.29
Recovery $42.03
Transfer $29.86
Gas/Electicity $54.62
Classes $35.04
Rehab $33.59
Treatment $37.18
Cord Blood $27.80

Read the full “Most Expensive Keywords” story: Most Expensive Keywords in Google AdWords

Read our follow-up story to the “Most Expensive Keywords” study: Where is mesothelioma, what is cord blood and frequently asked questions about our Most Expensive Keywords stud
Grade Your AdWords Account for Free: Use AdWords Grader for a free, instant AdWords account audit.

How Does Google Make Its Money: The 20 Most Expensive Keywords

most expensive ppc keywords

How does Google make money? Amazingly, 97% comes from online pay-per-click advertising. We can’t get enough PPC on WordStream; So we decided to do some research and find out which are the most expensive keywords in Google. Some of our results for the most popular and most expensive PPC keywords were expected, while some (like umbilical cord blood and mesothelioma treatment) surprised us and our readers.

Want to learn more about how Google advertising works? Check out our infographic: What is Google AdWords?

Top 10 Most Expensive Google Keywords
The top 10 most expensive keywords are:


You will notice that these top ten most expensive AdWords keywords are mainly related to industries that are concerned with money and large amounts of money. The fact that the educational keyword “degree” is one of Google’s top ten most expensive keywords, right alongside lawyers and credits, reminds us of the ever-increasing cost of education.

The next ten most expensive keywords complete our overall list, resulting in the top 20 most expensive keywords:

How Does Google Make Its Money: The 20 Most Expensive Keywords

conference call
Gas / Electric
rope blood

Now there you have it – keywords with the highest cost. If you’re considering entering one of these industries, be prepared to pay high cost-per-click rates for top keywords. While some may start healing features for the greater good, keep in mind that you will end up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.

The most expensive SEM keywords may be frustrating to those in the industry, but they are the best keywords for Google, generating 97% of revenue from advertising on Google sites (AdWords, AdSense). Over the past four quarters, the biggest player in search engine history brought in $32.2 billion in total advertising revenue.

most expensive advertising keywords

While the minimum bid per keyword in AdWords is 5 cents, the high cost keywords listed above are not even close to this. Google can earn up to $50 per click from the most expensive PPC keywords. Keyword advertising is an extremely lucrative business for Google. Learn more about AdWords costs here.

The most expensive niche groups to pay for the most expensive keywords are industries with very high lifetime customer value; The most expensive AdWords keywords are found in industries with high paying customers. Ultimately, the amount that insurance companies get from the person who signs up for insurance with them makes the high cost per click rate worth the investment, even at $54 per click.

Find your best keywords with our free keyword tool.

Tips for Businesses in Expensive Google Keyword Niches
Asking yourself, should I be using AdWords? If you’re in an industry that’s paying big bucks for the most expensive Google AdWords keywords, you’ll want to make sure you’re implementing pay-per-click marketing best practices. Here are some things to keep in mind:

Quality Score: A high AdWords Quality Score can lower your CPC and help you pay less for the most successful keywords. Finding the right keyword niche and breaking down large keyword lists into smaller, more segmented lists for which you can easily write targeted ad text results in better Quality Scores and better keyword rankings.

Be Specific: Target specific, 3-5 word keywords. You can use the Google AdWords Keyword Tool to get specific keyword ideas for both broad and long tail keywords.

Use negative keywords: Irrelevant keywords result in expensive clicks that will never drive conversions, and when the most expensive keywords are bid up to $50 per click, negative

keywords are absolutely necessary.
focus on relevance

Landing Page Optimization: While most AdWords conversion rates hover around 2%, we will often see landing pages converting at 20% or 30%. The key to landing page optimization is to constantly try out different types of offers and test how people respond to them.

Expand exposure: The Display Network is a great way to generate cost-effective clicks, especially if you’re looking to spread brand awareness.
Want To Learn Google AdWords? WordStream has the educational resources, tools, and PPC management software you need for your business success.

How does Google make its money?

Many people are surprised to learn that Google earns 97% of its revenue from online pay-per-click advertising. we decided to find out and split up


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